Last week startup SendHub debuted its iPhone app in an attempt to bring its web services to the mobile platform. The app will allow users to send group messages , manage auto-responders, and add contacts.

The primary feature of SendHub is to let businesses communicate with their customers via text messages through an opt-in subscription with a keyword that the business chooses. Until the debut of the of the iPhone app, businesses would have to initially configure their accounts online, and then they could manage their accounts from the web or SMS text. With the iPhone app, now all features can all be controlled through the app including setup. Also, the app can tap into some iPhone features like push notifications and contacts to streamline operation.

How will SendHub challenge Google Voice?

SendHub has a big vision for the company and wants to offer more services than it currently does today. Later this quarter they will roll out the ability to place outbound calls and that is just the beginning of their plans. It wants to challenge Google Voice by offering a more feature rich and easier to use service than their competitors. SendHub wants the entire managed services market.

The potential setback with free services

The potential problem? They are susceptible to failing from time to time and there is no one that your business can hold accountable. If your business has leveraged its entire communications strategy around a free service like Google Voice or the future services of SendHub, you could potentially experience a major setback. That is not to say there are not benefits of free services or that they aren’t typically reliable, but when they do fail, who do you hold accountable?

What do you think of SendHub? Will your business adopt it into its communications strategy? Leave us a comment below and let us know what you think. As always, please feel free to share this article with friends.

iPhone Handimage credit: joeshoe on flickr

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