Creative Advertising in the Digital Age

“By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the-board changes in the habits of readers, consumers, and advertisers.” This statement, captured in the article “Daily Newspaper … Read More

Another Day, Another Update: Twitter Partnering with Nielson to offer Brand Surveys

Twitter is on a roll. First a new look, then updated iPhone, iPad and Android apps. Now they have announced a partnership with ratings service Nielson to offer brand surveys to users’ news feeds. The brand surveys are a tool … Read More

Moms Say Marketers Ignore Their Needs

“Moms Say Marketers Ignore Their Needs.” What? Still? We were shocked to see this headline at Why is this still going on? According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent … Read More