Are Super Bowl Ads Going Digital?

Are Super Bowl ads going digital? According to a recent article by Adweek, more and more companies are leveraging the power of online advertising to compensate for the increasing price of tv spots during the Super Bowl. Dan Greenberg, CEO … Read More

30-Second Ad Spot Goes for a Cool $1M During College Football’s National Championship

AdWeek is reporting that Nielsen showed an amazing 18.5 rating for ESPN during the 2015 College Football Championship game between Ohio State University and University of Oregon. To put that number into context, the previous most popular cable television program … Read More

Avoid Social Media Mishaps with a Plan

In today’s constantly changing world, social media can offer many great advantages to companies interested in communicating with their stakeholders. In the world of public relations social media communities and users can help push your companies message. Unfortunately, everything is … Read More

Guardian’s “Three Little Pigs” Named Commercial of the Year by Adweek

We all know the story of the Three Little Pigs. The wolf huffed and puffed and blew the little pig’s house down, but what if the wolf had been framed?  The Guardian, put a creative twist on the classic fairy … Read More

The Challenge for Green Advertisers – 95% of Shoppers Consider Green but Only 22% Purchase Green

In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets. What does this mean to green-product advertisers? Are we not doing a good job of conveying … Read More

Green Isn’t Everything – Good intentions don’t always drive purchasing picks

In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets. What does this mean to green-product advertisers? Are we not doing a good job of conveying … Read More