Google Launches News Lab To Help Newsrooms In Reporting

Google launched a new site called “News Lab” this week aimed at helping journalists with their reporting. The site will contain tools for newsrooms, including tutorials and best practices on how to use Google products in reporting, as well as … Read More

Nars Cosmetics Uses Social Media Influencers on Pinterest for New Social Media Campaign

The make-up company Nars is planning to use Pinterest in a unique way to launch a new social media campaign. Nars has targeted three designers that have great success on Pinterest to create boards in an effort to launch the … Read More

Avoid Social Media Mishaps with a Plan

In today’s constantly changing world, social media can offer many great advantages to companies interested in communicating with their stakeholders. In the world of public relations social media communities and users can help push your companies message. Unfortunately, everything is … Read More

Will Next Generation Of Web Browsers Incorporate A “Do Not Track” Feature?

It is being reported that when the next version of Microsoft’s Internet Explorer, IE10, is released it will have a do not track feature built in and already enabled. This would be a major development for digital marketers as we … Read More

Gain Competitive Advantage by Turning Data into Information

JASE Guest Blogger, Dean Knickerbocker, is the principal at Data Science Solutions, a Hampton Roads based statistical and quantitative consulting group. Dean’s goal is to help local businesses and organizations with the new emerging field of analytics and data science, … Read More

As Tablet Use Increases, A Solid Inbound Marketing Plan Can Help Adapt To New Technologies

According to an article from the Chronicle of Higher Education, the number of college students that own tablets has more than tripled since last year. A survey by the Pearson Foundation asked 1,206 college students and 204 college-bound high school … Read More

Analytics Company Medio Systems Debuts Cloud Based Analytics Suite To Determine Customer Insights

Every ounce of data that a company can analyze creates a competitive advantage. The companies that are successful are usually ones who are able to effectively analyze data and remain flexible to ever changing market conditions. Predictive analytics company Medio … Read More

Make Better Decisions, Gain Competitive Advantage

JASE Guest Blogger, Dean Knickerbocker, is the owner of Data Science Solutions, a Hampton Roads based statistical and quantitative consulting group. Dean’s goal is to help local businesses and organizations with the new emerging field of analytics and data science, … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VIII – Q&A

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ Question & Answer session on all things Inbound Marketing from the “LinkedIn for Business, with a touch of Inbound Marketing Strategy” seminar at Alpha College of Real … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VII [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ “There always should be lead collection webforms on your landing pages.” “Call-to-actions are the most important action point on your landing page for visitors.” “The object of … Read More