The Role of Industry Publications In B2B Marketing

Content, content and more content! Content marketing is what drives today’s search engines, but it is also one of the factors that helps breed consumer confidence and brand loyalty. We are in the age of the smarter shopper, a shopper … Read More

Study: For Teens Social Media Site Facebook Still No. 1

Lately, Facebook has been in the limelight for less than stellar reasons – tanking stock prices, inflated value accusations and theories that Facebook is already dated, to name a few. However, Zuck can find solace in knowing that teens still … Read More

Infographics for Content Marketing

Infographics are a popular tool for content marketing. A nice balance of information and graphics, if executed properly, infographics can generate tons of free links and leads back to your website. Many marketers use them in their blogs, Twitter, Facebook … Read More

Garner the Attention of the Gossip Girls – Reach the Audience Informers in Your Industry

On the social media scene social media influencers create the buzz, but who actually keeps the conversation going? It’s not just by chance that videos go viral with millions of views on YouTube or a specific topic can trend across … Read More

Google Smartphone Mobile Site Study: Link Between Mobile-Friendly Sites and Sales Leads

What is a quick way for a retail company to lose a potential customer? Answer: To have a website that is not mobile-friendly. If your target audience is primarily mobile users, a website that is not optimized for smartphone use is like slamming … Read More

The iPhone 5 is Alive, but is your Company’s Smartphone App?

“The biggest thing to happen to iPhone since iPhone” has finally arrived. After two years of rumors (basically since the iPhone 4 was launched), the iPhone 5 is finally here. Amid the excitement app developers and businesses are scrambling to … Read More

What Happens After the Trade Show

The trade show has come to an end and there are no more sponsored events to attend.  All of the networking has paid off because everyone is heading home exhausted with a stack of business cards.  The real value of … Read More

Create An Impactful Daily Deal Campaign

Mobile marketing via daily deal discount sites such as LivingSocial and Groupon have become a popular marketing option for many small businesses. These sites give businesses exposure to thousands of subscribers in their local community.  However, in the words of … Read More

Beauty and the Tweet

It’s an enchanted love affair, you and your favorite lip color. After hours and hours of searching for the perfect shade, you have committed and nothing, absolutely nothing will separate you. Whether it’s Loreal, Revlon or some other beauty brand, … Read More