Lip Synching at the Inauguration and the Public Relations Fail

By now you have heard the news about singer Beyoncé being accused of lip-synching “The Star Spangled Banner” at President Barack Obama’s second Inauguration. Unfortunately, in this post we won’t be able to help you determine whether the rumors are … Read More

From Heads of State to Heads of Companies, Twitter to Dominate Communication in 2013

Twitter is expected to become a de facto communication source for nearly all the world’s leaders in 2013, according to Omar Hijazi, managing partner to Digital Daya. In a recent study released by Digital Daya, the Digital Policy Council found 75 percent … Read More

Advertising In a Digital World: Adapt Or Forever Fall Silent

If our job in advertising is to constantly stay on top of the advertising world and provide leading edge services for our clients, then adaptive marketing is the ability to tailor advertising strategy to meet the customers’ needs based on … Read More

Politics Dive into Digital Media and Social Media Campaigns

Presumed Republican Presidential nominee Mitt Romney and his digital media team are preparing for the next step in the 2012 Presidential Election by increasing their digital team, including web developers and data crunchers. According to Mashable the 2012 Presidential election … Read More