mobile search

Keys to Improving Your Website for Mobile Search

We all know that mobile is the future. Heck, it’s today! More and more consumers of all ages are grabbing their mobile devices to search the Internet for what you’re selling. The final sale may wrap in your store or … Read More

What is Pay-per-click Advertising and Should You Care?

We get questions quite a bit about pay-per-click advertising. What is PPC? How is PPC advertising different from SEO? Do I need to pay for pay-per-click if I already do search engine optimization? What is Pay-per-click advertising? Let’s first understand … Read More

The Lifecycle of Search Engine Marketing, PPC, is Ever Changing!

We have spent the better part of the last few weeks researching, studying analytics, talking with one of our valued clients, and determining the best course of action for a steadily decreasing PPC campaign on Facebook. Pay-per-click is a funny … Read More