William & Mary Website Redesign Makes the Grade for Design and Usefulness

One of Hampton Roads’ treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm.edu. The redesign has received many awards from design and higher education organizations. But most importantly, the new … Read More

Three’s Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future

Yahoo! recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be making major updates to its photo sharing site Flickr and has been approved to purchase the extremely popular … Read More

3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business

Many companies have different reasons for updating their websites. Last week’s post mentioned the need for a facelift or redesign based on an outdated look of the website. Often, an updated website can result in decreased page views, decreased consumer … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

In Celebration of Mother’s Day Makeovers, Your Website Deserves a Redesign

Last week the major news networks surprised moms across Hampton Roads with makeovers in celebration of Mother’s Day. Everyone recognizes that a new look can renew and refresh. Your website is the face of your business online. An old website can … Read More

How To Use Technology to Distribute Your Content

New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but technology makes small business owners winners. When it comes to marketing, technology provides your business with multiple different avenues … Read More

Social Media, and Buzz Words, and News Releases! Oh My!

With all the conversation surrounding social media many people forget about the classic and well-known approaches to public relations. Today there are many businesses that have found a great mixture between communicating with the media through social media and the … Read More

A Strategic PR Plan Is More Than Just A Press Release

Managing finances in your small business can be difficult. Trying to determine where to save and where to spend can often force you to make some costly decisions. When it comes to public relations, the efforts you make for your … Read More

RIM Name Change to Blackberry for Better Branding

What’s the best way to make a comeback? According to BlackBerry, change your name. In hopes of regaining the original #TeamBlackBerry, fanatics of Blackberry handsets that remained loyal to RIM when Apple introduced the iPhone, RIM has decided to change … Read More

Avoid Social Media Mishaps with a Plan

In today’s constantly changing world, social media can offer many great advantages to companies interested in communicating with their stakeholders. In the world of public relations social media communities and users can help push your companies message. Unfortunately, everything is … Read More

Attract the Next Generation of Consumers Through Social Media

How important is it for your business to attract the next generation of consumers? If you plan on being relevant and succeeding in your business for a while you may be interested in various ways to attract teenagers and milennials … Read More

HARO – Connecting PR Professionals with Industry Journalists

As a small business owner you probably wear several titles -director of sales, marketing manager, PR coordinator – just to name a few.  As you work toward building media relations, you may struggle with developing fresh media contacts and/or pitching … Read More

Facebook Announces Charitable Gifts in Wake of Hurricane Sandy

After the devastation to the Caribbean and the U.S. Northeast coast from Hurricane Sandy, many people, companies and organizations have stepped up to lend a helping hand to the individuals impacted by the storm. Now social media community Facebook has even stepped … Read More

Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children

Think about the two-year-olds that you know in your life. If they are like the two-year-olds that I know I am sure they are amazing little people. With limited attention spans, they are easily excited and just as easily distracted. … Read More

Another Day, Another Update: Twitter Partnering with Nielson to offer Brand Surveys

Twitter is on a roll. First a new look, then updated iPhone, iPad and Android apps. Now they have announced a partnership with ratings service Nielson to offer brand surveys to users’ news feeds. The brand surveys are a tool … Read More