Avoid Social Media Mishaps with a Plan

In today’s constantly changing world, social media can offer many great advantages to companies interested in communicating with their stakeholders. In the world of public relations social media communities and users can help push your companies message. Unfortunately, everything is … Read More

Attract the Next Generation of Consumers Through Social Media

How important is it for your business to attract the next generation of consumers? If you plan on being relevant and succeeding in your business for a while you may be interested in various ways to attract teenagers and milennials … Read More

Small Businesses Need a Social Media Plan

Is your business among the 24 percent of small businesses currently using social media? According to a study featured in Small Business Trends, many small business owners don’t use social media at all while others plan on initiating social media … Read More

5 Small Business Blogging Tips

Small businesses more and more are understanding the value of spending time  online shaping their digital footprint through social media marketing. In fact surveys show small businesses spend on average 6-10 hours a week on social media marketing. So where do surveys … Read More

JASE Group’s Tips To Writing A Successful Blog Post

Writing a blog article can be fairly straightforward. Blogs allow you a forum to express your opinion or distribute information, but what happened when your hard work goes more unnoticed than you would hope? Why do some articles get more … Read More

Garner the Attention of the Gossip Girls – Reach the Audience Informers in Your Industry

On the social media scene social media influencers create the buzz, but who actually keeps the conversation going? It’s not just by chance that videos go viral with millions of views on YouTube or a specific topic can trend across … Read More

LinkedIn Rolls Out Updated iPhone, iPad, Android Apps

LinkedIn has rolled out several new updates to include revamping its mobile features on the iPhone, Android and iPad apps. According to a LinkedIn blog post, below are some of the new mobile features: On iPhone and Android: Real-time notifications … Read More

Infomercial Presence on the Web

As a cultural phenomenon that exploded in the early 90s, Infomercials became an entertainment staple for those unable to sleep between two and six a.m.  As more insomniacs began tuning into nightly infomercials, major TV networks recognized value in airing … Read More

New Technology Observes Ad Placement, Make Your Marketing Efforts Count

A new tool is allowing marketers to analyze how the public views banner ads. The technology is called the Real CPM and the goal of the software is to track eye traffic on online ads to see what appeals to … Read More

Finding Success on Google+

Google+, the social media network powered by Google, celebrated its one year anniversary on June 28. Since its launch many have tried to find a place to fit on Google+ and there are quite a few brands that are doing … Read More

Internal Communications, Build a Relationship with Your Employees

Communication with your stakeholders is important for your business. Relating, communicating and sharing your message with those in your business, partners and employees, is the best way to begin any communication plan. While internal communications is different than external communications, … Read More

Grow Your Social Media Community and Grow Your Business.

To get the best from your social media accounts you have to put forth the correct amount of effort and the right strategy. JASE social media marketing knows all about all the perfect tactics and strategies and is prepared to take … Read More

Do You Know The Limit Of Your Content Creation? If Your Content Is Too Long, Readers May Pass

Search engines tell us we need to create quality organic content. They tell us that content will make our website relevant in search results. So we work hard to create this quality content so that people will want to read … Read More

Social Media for Communicators in Every Industry

On June 6, the University of Richmond hosted a Social Media conference for professionals in higher education and non-profits. As round table discussions, presentations, and panel discussions went on throughout the day it became clear that many of the social … Read More

Emotional Branding: Connecting with Consumers and Creating a Culture of Loyalty

The Virginia Peninsula Chapter of the Public Relations Society of America (PRSA) recently hosted Alan Hilburg on May 17. Hilburg is an emotional branding expert who has motivated CEO’s of many large organizations. He was most recently called in by … Read More