Focus On Brand Management and Give Your Consumer What They Need

Much like everything in the world, when it comes to business, things are changing. Social media and innovation in technology have made it necessary for businesses to keep consumers engaged and a part of the creation process. A recent article … Read More

Kim Kardashian’s Shoe Dazzle Changing Its Business Model; Could the Brand be Affected?

Shoe Dazzle, a two-year old start-up company started by Kim Kardashian and others, provides women with shoes and other accessories for $39.95 a month based on their answers to a style assessment. The company’s business model was unique and beneficial … Read More

Brand Management – Are You Living Your Business’ Brand?

Your brand is all you have as a business and part of developing that brand is controlling your business’ brand exposure. As a small business, growing your brand is imperative. This, of course, does not simply mean printing company t-shirts … Read More