medical marketing

Tips for marketing your medical practice or healthcare facility

There are so many great ways to effectively market your medical practice. If you’re a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience. Here are a … Read More

Why should my business be on Instagram?

We’ve done the analytics research for you. The saturation rate on Instagram for connections, conversations and attention is very high. Let’s make sure your brand is out there where your target audience lives. CHECK OUT THE VIDEO!

Managing your brand is a full-time job

We know you have a business to run. We know you don’t have time to manage your brand the way it deserves. Our team is ready to step up for you! “Let’s get on the crazy train with Ozzie. Get … Read More

Does your brand stand the test of time, Generation Z time?

You control your brand, right? Well, kind of, but you don’t make the final determination. Your brand is how others perceive you. How do Generation Z’ers (18 year-olds) perceive you? How do Millennials (Generation Y) perceive you? Also, you’ve had some … Read More

Hampton Mental Health Associates Signage Installation

Hampton Mental Health Associates Signage Installation

We just wrapped a cool project this week for our client, Hampton Mental Health Associates. Earlier this year we redesigned their logo during a company rebranding initiative. The next step was to install the new vinyl signage incorporating their new … Read More

5 Ways Blogging Will Lead Your Insurance Agency’s Marketing Initiatives

Think of your agency’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we … Read More

The Golden Age of the Online Review

We all care about online reviews these days, right? Of course we do. We care what people think about our brand. We care about how people relate to our brand. Online and offline, we need to keep an eye out … Read More

Your Inbound Marketing Campaign, Like Octopus Tentacles, Should Lead Consumers Back To The Brain Center

Content Marketing. We hear that term a lot these days. So let’s break down one particular technique of content marketing – blogging for business. Think of your company’s blog as the eyeglass into a socialgraphic world populated by millions. We … Read More

Conversation vs. Push Messaging to Social Networks

A solid social media marketing strategy is imperative if you’re going to dive into social communities like Facebook, Pinterest, Twitter, LinkedIn and Google+. When building that strategy for your business, don’t forget to include the conversation into your efforts. JASE … Read More

Know Your Product. Know Your Brand Position.

Don’t overreach. Know your product, its capabilities, its influence on consumers, and your consumers’ perception of your product. JASE Brand & Identity Management image credit:

Strategy Behind the Brand

An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract loyal customers. The purpose of a brand strategy is to identify and map a plan for the executional development … Read More

Whose Word-of-Mouth Is More Important?

Word of mouth marketing is just that – word of mouth. Not your word of mouth. Your consumers’ word of mouth. As much as we like to think we are in control of our brand, we aren’t. Our consumers hold … Read More

Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney

The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron Johnson,  who was hired and fired from J.C. Penny after making  major changes to the brand … Read More

Three’s Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future

Yahoo! recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be making major updates to its photo sharing site Flickr and has been approved to purchase the extremely popular … Read More

3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business

Many companies have different reasons for updating their websites. Last week’s post mentioned the need for a facelift or redesign based on an outdated look of the website. Often, an updated website can result in decreased page views, decreased consumer … Read More