JASE, A Branding Agency 01 Facebook PPC

What’s your brand doing on Friday evening?

Do you leave your brand at the office? Let me ask you a question – – isn’t your brand how other people perceive you? Do you think people stop looking at you just because the weekend is here? If your … Read More

medical marketing

Tips for marketing your medical practice or healthcare facility

There are so many great ways to effectively market your medical practice. If you’re a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience. Here are a … Read More

Shout-out to Belmont House of Smoke

Wow, what a great meeting this morning with the Belmont team: Dave, Rich & Jennifer. We are proud to be brand partners with Belmont House of Smoke in Ghent!

JASE Creative

JASE Creative and Fermion Government Services Announce New Partnership

NORFOLK & VIRGINIA BEACH, VA – JANUARY 29, 2016: JASE Creative [JASE Group, LLC] and Fermion [Fermion Government Services, LLC] announced a creative partnership encompassing many facets of the creative space. JASE will develop and execute a rebranding strategy for … Read More

Does your brand stand the test of time, Generation Z time?

You control your brand, right? Well, kind of, but you don’t make the final determination. Your brand is how others perceive you. How do Generation Z’ers (18 year-olds) perceive you? How do Millennials (Generation Y) perceive you? Also, you’ve had some … Read More

2013 Alert: Print Collateral Belongs In Your B2B Marketing Strategy

In the digital world of social media, CMS websites and search engine optimization many will tell you that, in B2B marketing, print collateral’s value has been severely diminished. They will tell you the return on your investment from the cost … Read More

‘It’s Not Complicated’ Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team

The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups … Read More

William & Mary Website Redesign Makes the Grade for Design and Usefulness

One of Hampton Roads’ treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm.edu. The redesign has received many awards from design and higher education organizations. But most importantly, the new … Read More

Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney

The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron Johnson,  who was hired and fired from J.C. Penny after making  major changes to the brand … Read More

Three’s Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future

Yahoo! recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be making major updates to its photo sharing site Flickr and has been approved to purchase the extremely popular … Read More

3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business

Many companies have different reasons for updating their websites. Last week’s post mentioned the need for a facelift or redesign based on an outdated look of the website. Often, an updated website can result in decreased page views, decreased consumer … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

In Celebration of Mother’s Day Makeovers, Your Website Deserves a Redesign

Last week the major news networks surprised moms across Hampton Roads with makeovers in celebration of Mother’s Day. Everyone recognizes that a new look can renew and refresh. Your website is the face of your business online. An old website can … Read More

The Evolution of Print Magazines in the Digital Age

As we continue to look at the evolving world of media, let’s continue our evaluation of the changes in the print industry. As previously mentioned, the future of newspapers is dim, but there are other major news sources available from … Read More