You have to know where your target audience lives

Another crucial #JASEtip for #marketing your #business

“You have to know where your target audience lives.“

When it comes to social media

Such an important thing to remember when #marketing your #business

“When it comes to social media, treat it exactly the same as if you were talking to a person.“

How to Handle a PR Crisis Gracefully

No matter the industry, food service to fashion, a public relations crisis can happen to any business. Companies from Tylenol to Toyota have been hit hard in the media. While a media crisis may hit without warning, companies can positively … Read More

The Benefits of LinkedIn B2B Marketing for Your Business

For B2B marketers building strong contacts and professional relationships are key to successfully executing marketing campaigns.  In the age of social media, many B2B marketers have found tremendous success in using social media as an avenue to reach their target audience. The … Read More

Breaking the Inner Circle – The Impact of Your Consumers’ Peers

As consumers grow distrustful of social media advertisements, businesses must become more shrewd in their online marketing strategies. This means tapping into the individuals that usually have the most impact on their target audiences’ decision making habits – the boy/girl … Read More

Pinterest Copyright Infringement Causes Flickr To Block Users From Pinning

Pinterest has taken the social media world by storm, but has it been too good to be true? Pinterest continues to be a great experience for its users and Pinterest continues to add users by the millions, but a new … Read More

Trolls Are Easily Ignored Here

One of our favorite blogs to read and discuss as a team belongs to Seth Godin. He wrote an article a while back about Trolls – those that live to destroy you by talking trash behind your back. As a … Read More