Just Because Facebook Has A New Ad Targeting Tool Doesn’t Mean Your Business Needs To Advertise On Facebook

It is easy to buy into hype. Peer pressure, as juvenile as it sounds, is a controlling force in the world of business. If you see a group of business peers doing something, there is a natural tendency to follow … Read More

St. Nick Understands The Importance Of Click-Through Rates & Well Crafted Landing Pages

I was reading a post from Scott Brinker, with Search Engine Land, the other day, and got a chuckle out of his adaptation of “Twas The Night Before Christmas”. Brinker said he has been working on this for a couple … Read More