Social Media ROI: Does Your Business Generate A Positive Return On Your Social Media Investment?

One question that gets asked of JASE all the time is, “Will my small business benefit from social media?” The answer we give people is not as straightforward as you might assume. Is social media a benefit for your business? … Read More

Coca-Cola Introduces Vending Machines for A Cause

Building on an almost century long relationship with the American Red Cross, Coca-Cola recently added a twist to its interactive vending machines – philanthropy. As part of a pilot program, select Atlanta Coca-Cola interactive vendors will offer customers the opportunity … Read More

Here Comes Honey Boo Boo – Creative Audience Engagement

It used to be when something amazing happened on television like a major sporting event or the season finale of a popular television show, it was the talk of the office or school the next day. Due to social media, … Read More

Amazon, Coca-Cola, Target: What Small Business Can Learn From The Big Brands

Establishing your brand is the first step to successfully marketing your business to consumers. As they say, imitation is the best form of flattery, and Entrepreneur created a list of the secrets of the top 10 brands. Get personal: Amazon- … Read More

Branding On Social Media – Small Business Owners: Don’t Be Fooled By The Statistics

In the online marketing world we are all subjugated to study after study, statistic after statistic, in an attempt to analyze every little anomaly and determine how best to plan our marketing efforts. Businesses are impacted by these studies and … Read More

Coke Shares a Little Happiness [video]

Look at this very neat video of a stunt that Coke put together on a college campus. Happiness is definitely viral! Hang on to the end. The best is at the 1:51 mark. What are you doing to take your … Read More