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Strategic Brand Model

A brand’s effectiveness and longevity is built less on costs and more on differentiation. In markets clouded with messages, and where a certain level of quality is expected by consumers, brand strategists have to continue to find new ways to … Read More

How to Market to Tablet Users with Their Preferences & Shopping Habits

Though nonexistent two years ago, tablet use has exploded. More and more individuals are purchasing tablets and using them in conjunction with their smartphones. This is good news for marketers. In a recent article Brafton, an online news and content agency, … Read More