What Is Target Market And Why Does It Matter For Attracting New Customers?

Target market is a tricky phrase in the advertising world, but in some ways it is very self-explanatory.  Your target market should be the group of consumers that need the product or service that you provide.  It’s in the fine … Read More

How To Use Technology to Distribute Your Content

New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but technology makes small business owners winners. When it comes to marketing, technology provides your business with multiple different avenues … Read More

Find Your Brand’s Selling Point and Sell It

Every business has a product or service that is loved by their faithful consumers. For Starbucks it’s a variety of specialty coffees, for Subway  it’s a variety of subs. The first step to marketing your brand is determining what your … Read More

Will Instagram be Selling Your Photos?

There has been a lot of conversation over the last few weeks about Instagram’s updated terms of service. When the initial notice about the terms of service was released on December 18, the internet exploded. Many Instagramers pledged to remove … Read More

Americans Spend How Much Time on Social Media?

With social media becoming so integrated into everyday life, it’s hard to remember life before sites like Facebook and Twitter. What did we do before we liked our friend’s posts and retweeted their thoughts? And how much time are we … Read More