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Google Is Telling Us SEO Is Nothing Without Content Marketing – Is Your Small Business Finally Listening?

Google is the leading search engine, by means of queries, in the world. But it does not matter if the leader is Google, Bing, Yahoo or Ask.com. One factor is constantly being emphasized, and that is quality organic content creation. … Read More

William & Mary Website Redesign Makes the Grade for Design and Usefulness

One of Hampton Roads’ treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm.edu. The redesign has received many awards from design and higher education organizations. But most importantly, the new … Read More

The Evolution of Print Magazines in the Digital Age

As we continue to look at the evolving world of media, let’s continue our evaluation of the changes in the print industry. As previously mentioned, the future of newspapers is dim, but there are other major news sources available from … Read More

Lead Nurturing Content: Does Your Organic Content Fit Your Target Audience and Promote Sales?

Studies show that businesses that invest in lead nurturing can generate more sales ready leads at less cost than businesses who do not invest in lead nurturing. There are several factors that contribute to the success of your lead nurturing … Read More

Inbound Marketing Through Today’s Sales Funnel – Lead Generation Is Increased Because Consumers Are Qualified

Recently our CEO, Keith Parnell, made a presentation to the Mason School of Business at the College of William & Mary. This is a short video from his presentation that does a fantastic job of explaining the inbound marketing process … Read More

JASE Group Hires New Content Marketing Associate

JASE Group LLC (jasegroup.com) has hired Naima Gethers as Content Marketing Associate. Ms. Gethers will support the company’s content-based Inbound Marketing efforts by executing targeted, white-hat link-building techniques, on-page keyword-based content strategies, and social media marketing initiatives. Norfolk, VA, March … Read More

Online Reputation Management: When You Google Your Brand, What Does It Tell You? Ask Mitt Romney

Have you tried Google-ing Mitt Romney lately? Maybe you wanted to learn more about the Governor and his presidential campaign. Well if you googled “Romney” the second result you would find is a satirical website, “SpreadingRomney.com“, aimed to make fun … Read More