William & Mary Website Redesign Makes the Grade for Design and Usefulness

One of Hampton Roads’ treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm.edu. The redesign has received many awards from design and higher education organizations. But most importantly, the new … Read More

3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business

Many companies have different reasons for updating their websites. Last week’s post mentioned the need for a facelift or redesign based on an outdated look of the website. Often, an updated website can result in decreased page views, decreased consumer … Read More

No Summertime Blues with Google Penguin 2.0 & Quality SEO Strategies

Google’s Matt Cutts recently previewed a few of Google’s summer plans via his blog. The latest round of Google upgrades are designed to help small to medium size businesses and their webmasters. If all of Google’s plans come to fruition, … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

How To Use Technology to Distribute Your Content

New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but technology makes small business owners winners. When it comes to marketing, technology provides your business with multiple different avenues … Read More

5 Small Business Blogging Tips

Small businesses more and more are understanding the value of spending time  online shaping their digital footprint through social media marketing. In fact surveys show small businesses spend on average 6-10 hours a week on social media marketing. So where do surveys … Read More

Facebook Gives You A Chance to Redo The Perfect Comment

One of the greatest things about social media is that it’s fast. As you are engaged in two-way communication with your shareholders social media networks give you a chance to quickly reply and have your response immediately available for everyone … Read More

Grow Your Social Media Community and Grow Your Business.

To get the best from your social media accounts you have to put forth the correct amount of effort and the right strategy. JASE social media marketing knows all about all the perfect tactics and strategies and is prepared to take … Read More

American Idol Breaks Social Media Records, Takes Advantage of Social Media Times

The Season 11 Finale of American Idol broke major social media records this year. Viewers of the show posted 1.2 million comments about the show on multiple social media networks during the two-hour finale. This season also garnered the most … Read More

Google’s Change To Its Page Layout Algorithm – How Much Of Your Content Is Above The Fold?

At the end of January, Google announced they were implementing a change to their algorithm that looks at layout of a webpage and the amount of content you see when you click on the search result. The importance of this … Read More

Mistakes to Avoid While Implementing a Twitter Social Media Strategy

Twitter allows consumers to engage with your brand in two-way conversations. The engagement builds upon the relationship, while shaping your brand. Twitter is a simple social networking tool, that if used correctly, can place your brand in a good position competitively. … Read More