How to Market to Tablet Users with Their Preferences & Shopping Habits

Though nonexistent two years ago, tablet use has exploded. More and more individuals are purchasing tablets and using them in conjunction with their smartphones. This is good news for marketers. In a recent article Brafton, an online news and content agency, … Read More

Creating Product Videos Can Help Increase Sales Conversions

Not only do adding product videos to online retailers’ websites give a clearer idea to customers on what they are potentially buying, it plays a key role in consumer purchasing decisions. It can be hard to imagine a product in … Read More

St. Nick Understands The Importance Of Click-Through Rates & Well Crafted Landing Pages

I was reading a post from Scott Brinker, with Search Engine Land, the other day, and got a chuckle out of his adaptation of “Twas The Night Before Christmas”. Brinker said he has been working on this for a couple … Read More

Data Shows Design-driven Landing Pages Get Higher Conversion Rates. Does your Inbound Marketing Budget Allow?

Landing pages are often the one aspect of inbound marketing that gets placed on the chopping block before anything else. Just as in building a home, the landscape is often that last considered option in the package. The economy is … Read More