Facebook Unveils Cost Per Action Advertising – What’s A Facebook Fan Worth To Your Business?

Until recently, Facebook has only had two paid options to advertise your business in their social community. “Cost per click” and “Cost per thousand impressions”. CPC, cost per click, has been around for a long time and is just like … Read More

1.1 Trillion – Internet Advertising, that is, Not the Budget Deficit

According to comScore, 1.1 trillion ads – that is not a typo – 1 trillion plus ads, were displayed to U.S. Internet users. 346 billion of those ads where on display to Facebook users. That’s an incredible 31% of the … Read More