How to Handle a PR Crisis Gracefully

No matter the industry, food service to fashion, a public relations crisis can happen to any business. Companies from Tylenol to Toyota have been hit hard in the media. While a media crisis may hit without warning, companies can positively … Read More

How Much Time Does Your Company Devote to Social Media: Airlines Average 90 hours a Month

In the aftermath of  Superstorm Sandy, many companies are taking a closer look at their social media management and crisis plans. Superstorm Sandy was brutal to the airline industry. Airlines were forced to cancel thousands of flights over several days. After taking a beating from the … Read More