Just Because Facebook Has A New Ad Targeting Tool Doesn’t Mean Your Business Needs To Advertise On Facebook

It is easy to buy into hype. Peer pressure, as juvenile as it sounds, is a controlling force in the world of business. If you see a group of business peers doing something, there is a natural tendency to follow … Read More

St. Nick Understands The Importance Of Click-Through Rates & Well Crafted Landing Pages

I was reading a post from Scott Brinker, with Search Engine Land, the other day, and got a chuckle out of his adaptation of “Twas The Night Before Christmas”. Brinker said he has been working on this for a couple … Read More

Google Analytics Announces Webmaster Tools Search Queries Is Open To The Public

This summer Google Analytics announced a pilot for Search Engine Optimization reports using queries within the Webmaster Tools. Last week Google Analytics announced that search data is available to the public which is located in the Traffic Sources section of … Read More