Location Based Marketing Through Social Media

A recent study conducted by the Pew Internet & American Life Project found that around 74% of smartphone users use location-based services. The study also found that one in five (18%) of smartphone users are checking in to local businesses with geo-social services such … Read More

Customer Engagement Online, Tricks of the Trade

One of the best aspects of social media marketing is the ability to have a conversation with your consumers. Efforts to create a successful social media marketing strategy require engagement with your consumers. It’s in the best interest of your business to … Read More