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Strategic Brand Model

A brand’s effectiveness and longevity is built less on costs and more on differentiation. In markets clouded with messages, and where a certain level of quality is expected by consumers, brand strategists have to continue to find new ways to … Read More

What is the Most Effective Way to Say Thanks in Business Speak?

What is the best way to say thank you to your customers? There are several options and some include handwritten notes, a quick email, or an incentive based email blast. Your customers like to be thanked so whichever method you prefer will be received … Read More