Changes to bitly and the Creation of Your JASE Inbound Marketing Strategy

With only 140 characters available to you on Twitter, it can be difficult to get the entire message out to your followers AND a link to the website of your choice. The website bitly, which was established in 2008, was … Read More

Why Dedicated Landing Pages? What Do I Care About Inbound Marketing Results?

I wrote an article a couple of weeks ago equating your landing page to Major League Baseball’s closing pitcher position. Well a recent study published from Marketing Sherpa shows that of nearly 3,000 polled marketers, 92% felt that a dedicated … Read More