2013 Alert: Print Collateral Belongs In Your B2B Marketing Strategy

In the digital world of social media, CMS websites and search engine optimization many will tell you that, in B2B marketing, print collateral’s value has been severely diminished. They will tell you the return on your investment from the cost … Read More

Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother’s Day in Colonial Williamsburg

What happened this week in your JASE World? Here’s a quick recap. We’re Going Digital! Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. … Read More

We’re Going Digital!

Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. JASE Social Media Marketing JASE Creative Advertising image credit: marketoonist

Will Next Generation Of Web Browsers Incorporate A “Do Not Track” Feature?

It is being reported that when the next version of Microsoft’s Internet Explorer, IE10, is released it will have a do not track feature built in and already enabled. This would be a major development for digital marketers as we … Read More

Television, Magazine, Newspaper – Tablet Users Say Their Tablets Are All They Need

The way people gather news is continuing to shift. Now that tablet computers are becoming more and more a household item, people’s need to get their news from television, magazines, or newspapers are decreasing. According the Pew Research Center study … Read More