Does pay-per-click work?

Today’s business tip delves into PPC, Google searches, and Google’s revenue from search. We also talk about the new JASE digital media marketing packages that will surely wow-your-pants-off! Fill out the quick webform below and we’ll get the information to … Read More

‘It’s Not Complicated’ Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team

The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

Creative Advertising in the Digital Age

“By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the-board changes in the habits of readers, consumers, and advertisers.” This statement, captured in the article “Daily Newspaper … Read More

The Evolution of Print Magazines in the Digital Age

As we continue to look at the evolving world of media, let’s continue our evaluation of the changes in the print industry. As previously mentioned, the future of newspapers is dim, but there are other major news sources available from … Read More

What’s Next For Newspaper Reporters in This Digital Age

CareerCast.com ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected job growth were the major cause of the low ranking. For years we have … Read More

Create a Strategy for LinkedIn to Establish Business Perks

Some of the most recent business and social media studies are showing that companies that are active in social networks are growing faster than those with less or no activity. So what does that mean for your business? There are … Read More

Find Your Brand’s Selling Point and Sell It

Every business has a product or service that is loved by their faithful consumers. For Starbucks it’s a variety of specialty coffees, for Subway  it’s a variety of subs. The first step to marketing your brand is determining what your … Read More

Nars Cosmetics Uses Social Media Influencers on Pinterest for New Social Media Campaign

The make-up company Nars is planning to use Pinterest in a unique way to launch a new social media campaign. Nars has targeted three designers that have great success on Pinterest to create boards in an effort to launch the … Read More

TV Losing Leverage, Add Inbound Marketing to Your Business Plan

Years ago as online newspapers and magazines became popular the trend of new media took over, forcing major changes in the print media industry. Many industries have had to adjust to the increase of digital media, including advertising. A recent … Read More

Google’s AdWords New Enhancements: Give Your Business a Marketing Upgrade

Google has recently updated their AdWords service which means good news for advertisers. The new enhanced AdWords campaigns will allow advertisers to manage several ad campaigns at once. As technology changes more consumers are able to view ads from various … Read More

Attract the Next Generation of Consumers Through Social Media

How important is it for your business to attract the next generation of consumers? If you plan on being relevant and succeeding in your business for a while you may be interested in various ways to attract teenagers and milennials … Read More

Small Businesses Need a Social Media Plan

Is your business among the 24 percent of small businesses currently using social media? According to a study featured in Small Business Trends, many small business owners don’t use social media at all while others plan on initiating social media … Read More

Hampton Roads Creatives Are In The Running For The Doritos Contest: Why It’s Important For Your Business

Doritos Crash The Super Bowl Goes Into Its 8th Successful Year Super Bowl XLVII marks the 8th year of the Doritos brand Crash the Super Bowl ad contest, a digital marketing campaign that benefits from user-generated video content on YouTube … Read More

Creative Couture Marketing: The Twitter Dress is Born

The use of celebrity spokespeople for brand marketing is hardly new.  From Troy Polamalu in the Head & Shoulder commercials to Michael Jordan and Charlie Sheen in the Fruit of the Loom ads, major brands consistently use celebrities as brand ambassadors. … Read More