target audience

Do you know where your audience (the decision-maker) lives?

Did you know that 90% of top-level executives (the people that make a decision to buy from you or not) live on their email “regularly.” More than 60% of them are on LinkedIn, 55% on Facebook, and 40% on Twitter … Read More

Keep Your Email Marketing Campaign Rolling

Email marketing is huge. Don’t let anyone tell you any different. According to Direct Marketing Association, email marketing has an ROI of 4,300%. So, how do you capitalize on that list of email addresses you’ve been hoarding? Here is a … Read More

Weekly Recap from The JASE Studio, Mar 16-22

Happy Monday, friends. I hope your weekend was eventful and enjoyable. Mine? March Madness! 🙂 What an exciting time of the year for a sports fan. I’d love to hear what you did over the weekend–tweet me here and let … Read More

What Role Does B2B Advertising & Marketing Play In The Construction Industry?

The construction industry had one constant in winning contracts for many years-being the lowest bidder. Whether the RFP came from a government office or private company, if your company was able to perform the work and your proposal was the … Read More

JASE Group’s PR New Year’s Resolution Tips

A new year is a fresh opportunity to refocus personal, professional and company goals. As you strategize for the coming year, think about these five PR New Year’s resolutions: be concise, get creative,  know your audience, more visuals and be … Read More

Politics Dive into Digital Media and Social Media Campaigns

Presumed Republican Presidential nominee Mitt Romney and his digital media team are preparing for the next step in the 2012 Presidential Election by increasing their digital team, including web developers and data crunchers. According to Mashable the 2012 Presidential election … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VII [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ “There always should be lead collection webforms on your landing pages.” “Call-to-actions are the most important action point on your landing page for visitors.” “The object of … Read More