30-Second Ad Spot Goes for a Cool $1M During College Football’s National Championship

AdWeek is reporting that Nielsen showed an amazing 18.5 rating for ESPN during the 2015 College Football Championship game between Ohio State University and University of Oregon. To put that number into context, the previous most popular cable television program … Read More

Avoid A PR Crisis With Transparency and Immediate Ethical Action

With three unsuccessful basketball seasons it was peculiar to see the Rutgers basketball team in the news. Unfortunately for Rutgers, the basketball news that quickly became national news was bad news for the University that would become a huge PR … Read More

Finding Success on Google+

Google+, the social media network powered by Google, celebrated its one year anniversary on June 28. Since its launch many have tried to find a place to fit on Google+ and there are quite a few brands that are doing … Read More

Groupon Invades ESPN College Gameday Commercial

As an avid sports fan I am biased, but I think ESPN does a great job with their television commercials. They are able to connect with their target audience just about as well as anyone. ESPN is back at it … Read More