Facebook Exchange Gives Advertisers Real-time Ad Targeting From Consumers’ Web Browsing History

Facebook is intent on making sure that you see the ads that you need to see. Facebook is currently testing an ad targeting option called “Facebook Exchange” to better determine what ads you need to see on Facebook while you’re … Read More

Social Media Advertising And Why Your Success Depends On Your Industry

There has been a lot of chatter recently in the digital world about the changes that Facebook has made to its advertising features. The changes to Facebook’s advertising toolset and the advertising channel have some people championing the power of … Read More

Facebook Ad Revenue Sees $70 Million Decrease From Q4 ’11 To Q1 ’12

On the heels of my article last week about Facebook advertising, we learned that Facebook has experienced a decrease in advertising revenue. On their updated IPO, Facebook reported a decrease in advertising revenue from Q4 2011 to Q1 2012. The … Read More

Just Because Facebook Has A New Ad Targeting Tool Doesn’t Mean Your Business Needs To Advertise On Facebook

It is easy to buy into hype. Peer pressure, as juvenile as it sounds, is a controlling force in the world of business. If you see a group of business peers doing something, there is a natural tendency to follow … Read More

Is Your Business Leveraging The Power Of Social Media?

We are not talking about being a part of social media communities. Every business is on one social network or another, but does your business maximize its return on its investment? Money is tight; the dollar doesn’t go as far … Read More

Microsoft adCenter PPC Campaign Toolset Getting A Facelift, Better Budgeting Management

Microsoft adCenter is getting some much needed upgrades due to a bevy of complaints from users about its budgeting system.  According to Paul Corkery of Microsoft they will address the following issues this month: Provide a clear set of budgeting … Read More