Facebook Unveils Cost Per Action Advertising – What’s A Facebook Fan Worth To Your Business?

Until recently, Facebook has only had two paid options to advertise your business in their social community. “Cost per click” and “Cost per thousand impressions”. CPC, cost per click, has been around for a long time and is just like … Read More

Can Social Media Generate Leads For Your Business?

Small business owners often struggle with the decision of how much time to invest into social media. You know that having a presence in the different social communities is important, but you need to generate a return on that investment. … Read More

Social Media Is About Engagement – Don’t Let Your Business Get Caught In The Numbers Game

We have said for a long time that you cannot depend on social media as your sole source for marketing. However, the industry standard for business in the social media age is to broadcast your message to as many people … Read More

Google+ And The NFL – Bringing You Closer To The 2012 Top Draft Picks

Social media is a huge part of professional sports. It allows for a connection to professional athletes that has not existed prior to the invention of social media. Well this year for the first time in the history of the … Read More

Twitter Discussing 3 Potential Changes That Could Impact Your Brand

David Clarke, CEO and co-founder of BGT Partners, wrote an article for Mashable recently detailing three potential changes to Twitter and what they could mean for your brand. Here is a look at the three changes being discussed: Open Platform … Read More

Third Party Posting To Facebook – Your Results May Vary

Do you use third party applications to post to Facebook? Does your company rely on applications like Hootsuite to manage your business’ social media communities? Well the increased engagement with fans that is expected may not be what is happening. … Read More