Do you think the focus group is you?

Too many times we have to remind clients that they are not their target audience. Do you know the likes and dislikes of your target audience? “If I were a teenage girl, I would want to find out about our … Read More

Friday Dilbert: A Website Focus Group of One

Summary of a Marketing Research Project

This is a ninth and final part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range … Read More