What is Pay-per-click Advertising and Should You Care?

We get questions quite a bit about pay-per-click advertising. What is PPC? How is PPC advertising different from SEO? Do I need to pay for pay-per-click if I already do search engine optimization? What is Pay-per-click advertising? Let’s first understand … Read More

Is Your Business Taking Advantage of Click-to-Call

The new web based communication tool has quickly established itself in the mobile device sector. Google has taken the lead in converting web-based traffic into direct telephone communication between an end user and a business. Although Google is not the … Read More

Google Knowledge Graph And Its Impact On Search Engine Results

Last week we talked how Google had removed “Google+ People and Places” in favor of content from their “Knowledge Graph” in an attempt to give the user more of what they want. Now, instead of promoted brands and people in … Read More

Changes Coming to Location Targeting in Microsoft Advertising adCenter

Finally. Finally Micrsosoft’s pay-per-click advertising system, Microsoft adCenter, is taking another step closer to Google AdWords. According to Tina Kelleher at Microsoft Advertising in Redmond, “The ‘market’ (distribution channel) is being removed as a targeting option and replaced by the … Read More

The Lifecycle of Search Engine Marketing, PPC, is Ever Changing!

We have spent the better part of the last few weeks researching, studying analytics, talking with one of our valued clients, and determining the best course of action for a steadily decreasing PPC campaign on Facebook. Pay-per-click is a funny … Read More