Google Launches News Lab To Help Newsrooms In Reporting

Google launched a new site called “News Lab” this week aimed at helping journalists with their reporting. The site will contain tools for newsrooms, including tutorials and best practices on how to use Google products in reporting, as well as … Read More

Google Pays Apple $1b and Profits $8b on iPhone & iPad Searches

The New York Times published an article on recent Goldman Sachs estimates on Google’s ad revenues and Apple’s participation. Very interesting that Google would even consider severing the partnership. Google collected about $11.8 billion on mobile search ads in 2014. … Read More

Facebook Is Feeding You More Videos

Facebook has begun testing a new feature that auto feeds a related video to you once you watch your video. In step with their new philosophy of wanting to be the place on the Internet where you consume all videos, … Read More

All-in-one Marketing Platform For Your Restaurant: Creative Website Design

Our JASE creative team understands how to design websites that provide the information your customers want while branding a positive image of your restaurant. JASE restaurant websites include domain name registration, hosting, website statistics, a map & directions, local search … Read More

3 Reasons Why Your Lead Generation Initiatives Are Not Working

You will hear a lot about lead generation strategies in business. But it’s smart to figure out what works for your business in your industry. If you’re having difficulties and finding frustration in your results, here are few reasons that … Read More

5 Ways Blogging Will Lead Your Insurance Agency’s Marketing Initiatives

Think of your agency’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we … Read More

Conversation vs. Push Messaging to Social Networks

A solid social media marketing strategy is imperative if you’re going to dive into social communities like Facebook, Pinterest, Twitter, LinkedIn and Google+. When building that strategy for your business, don’t forget to include the conversation into your efforts. JASE … Read More

Online Marketing And Social Media Make Identifying Your Target Market More Challenging

The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago.   The pond … Read More

Do You Have Time for Social Media?

Do You Have Time for Social Media?

That’s like asking, do you have time for advertising? Or, do you have time for marketing? You may not think you do, but if your business is going to be successful then you need to make time. And since there are … Read More

Don’t Get Caught With Your Pants Down – Google+ & Google Hangout are Here To Stay

With its popularity steadily growing (some estimates show over 190 million users), Google+ is looking to knock Facebook from its high perch above the social community kingdom. But that’s a topic of another conversation. Have you looked at your Google+ … Read More

Three’s Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future

Yahoo! recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be making major updates to its photo sharing site Flickr and has been approved to purchase the extremely popular … Read More

3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business

Many companies have different reasons for updating their websites. Last week’s post mentioned the need for a facelift or redesign based on an outdated look of the website. Often, an updated website can result in decreased page views, decreased consumer … Read More

No Summertime Blues with Google Penguin 2.0 & Quality SEO Strategies

Google’s Matt Cutts recently previewed a few of Google’s summer plans via his blog. The latest round of Google upgrades are designed to help small to medium size businesses and their webmasters. If all of Google’s plans come to fruition, … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

Can Social Media Generate Leads For Your Business?

Small business owners often struggle with the decision of how much time to invest into social media. You know that having a presence in the different social communities is important, but you need to generate a return on that investment. … Read More