The Challenge for Green Advertisers – 95% of Shoppers Consider Green but Only 22% Purchase Green

In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets. What does this mean to green-product advertisers? Are we not doing a good job of conveying … Read More

Green Isn’t Everything – Good intentions don’t always drive purchasing picks

In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets. What does this mean to green-product advertisers? Are we not doing a good job of conveying … Read More