Customer Input Can Help You Reach Your Target Market

Have you noticed a difficulty in reaching new customers for your business?  Amongst the business owners and decision-makers that we talk to regularly, a common misconception is that their interests and preferences are the same as their customers’ interests and … Read More

3 SEO Tips For Higher Search Engine Ranking for Your Website

Solid SEO strategies are absolutely essential to being a success on the Internet. Through the search engine optimization techniques that we use daily for our clients, a higher search engine ranking is known as the norm. But honestly, a quick … Read More

Do You Have Time for Social Media?

Do You Have Time for Social Media?

That’s like asking, do you have time for advertising? Or, do you have time for marketing? You may not think you do, but if your business is going to be successful then you need to make time. And since there are … Read More

Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother’s Day in Colonial Williamsburg

What happened this week in your JASE World? Here’s a quick recap. We’re Going Digital! Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. … Read More

Are You Advertising? And More Importantly, Where Are You Advertising?

Mr. Business Owner / Ms. Decision Maker, I feel for you – you have to wear many hats. At times you’re the accountant; at times you’re the stock boy; at times you’re the sales associate. But more importantly, at all … Read More

‘It’s Not Complicated’ Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team

The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups … Read More

William & Mary Website Redesign Makes the Grade for Design and Usefulness

One of Hampton Roads’ treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm.edu. The redesign has received many awards from design and higher education organizations. But most importantly, the new … Read More

What is Pay-per-click Advertising and Should You Care?

We get questions quite a bit about pay-per-click advertising. What is PPC? How is PPC advertising different from SEO? Do I need to pay for pay-per-click if I already do search engine optimization? What is Pay-per-click advertising? Let’s first understand … Read More

Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney

The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron Johnson,  who was hired and fired from J.C. Penny after making  major changes to the brand … Read More

Three’s Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future

Yahoo! recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be making major updates to its photo sharing site Flickr and has been approved to purchase the extremely popular … Read More

3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business

Many companies have different reasons for updating their websites. Last week’s post mentioned the need for a facelift or redesign based on an outdated look of the website. Often, an updated website can result in decreased page views, decreased consumer … Read More

No Summertime Blues with Google Penguin 2.0 & Quality SEO Strategies

Google’s Matt Cutts recently previewed a few of Google’s summer plans via his blog. The latest round of Google upgrades are designed to help small to medium size businesses and their webmasters. If all of Google’s plans come to fruition, … Read More

What exactly is Inbound Marketing?

Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. For this … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More