JASE internet marketing

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Are you a small business that’s been beaten down by expensive ad agencies? Fret no more! Let’s get you started on the #1 marketing platform for small business advertising specially priced for your small business budget. Simple Pricing. No Tricks. … Read More

‘It’s Not Complicated’ Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team

The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups … Read More

Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney

The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron Johnson,  who was hired and fired from J.C. Penny after making  major changes to the brand … Read More

In Celebration of Mother’s Day Makeovers, Your Website Deserves a Redesign

Last week the major news networks surprised moms across Hampton Roads with makeovers in celebration of Mother’s Day. Everyone recognizes that a new look can renew and refresh. Your website is the face of your business online. An old website can … Read More

The Evolution of Print Magazines in the Digital Age

As we continue to look at the evolving world of media, let’s continue our evaluation of the changes in the print industry. As previously mentioned, the future of newspapers is dim, but there are other major news sources available from … Read More

How To Use Technology to Distribute Your Content

New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but technology makes small business owners winners. When it comes to marketing, technology provides your business with multiple different avenues … Read More

Create a Strategy for LinkedIn to Establish Business Perks

Some of the most recent business and social media studies are showing that companies that are active in social networks are growing faster than those with less or no activity. So what does that mean for your business? There are … Read More

Find Your Brand’s Selling Point and Sell It

Every business has a product or service that is loved by their faithful consumers. For Starbucks it’s a variety of specialty coffees, for Subway  it’s a variety of subs. The first step to marketing your brand is determining what your … Read More

Nars Cosmetics Uses Social Media Influencers on Pinterest for New Social Media Campaign

The make-up company Nars is planning to use Pinterest in a unique way to launch a new social media campaign. Nars has targeted three designers that have great success on Pinterest to create boards in an effort to launch the … Read More

TV Losing Leverage, Add Inbound Marketing to Your Business Plan

Years ago as online newspapers and magazines became popular the trend of new media took over, forcing major changes in the print media industry. Many industries have had to adjust to the increase of digital media, including advertising. A recent … Read More

Google’s AdWords New Enhancements: Give Your Business a Marketing Upgrade

Google has recently updated their AdWords service which means good news for advertisers. The new enhanced AdWords campaigns will allow advertisers to manage several ad campaigns at once. As technology changes more consumers are able to view ads from various … Read More

RIM Name Change to Blackberry for Better Branding

What’s the best way to make a comeback? According to BlackBerry, change your name. In hopes of regaining the original #TeamBlackBerry, fanatics of Blackberry handsets that remained loyal to RIM when Apple introduced the iPhone, RIM has decided to change … Read More

Lip Synching at the Inauguration and the Public Relations Fail

By now you have heard the news about singer Beyoncé being accused of lip-synching “The Star Spangled Banner” at President Barack Obama’s second Inauguration. Unfortunately, in this post we won’t be able to help you determine whether the rumors are … Read More

Attract the Next Generation of Consumers Through Social Media

How important is it for your business to attract the next generation of consumers? If you plan on being relevant and succeeding in your business for a while you may be interested in various ways to attract teenagers and milennials … Read More

Creative Couture Marketing: The Twitter Dress is Born

The use of celebrity spokespeople for brand marketing is hardly new.  From Troy Polamalu in the Head & Shoulder commercials to Michael Jordan and Charlie Sheen in the Fruit of the Loom ads, major brands consistently use celebrities as brand ambassadors. … Read More