What’s Next For Newspaper Reporters in This Digital Age

CareerCast.com ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected job growth were the major cause of the low ranking. For years we have … Read More

Play Nice With Journalists for Better PR Results

One major aspect of public relations is media relations. The goal of media relations is to make sure that your message is delivered through the media to your stakeholders. PR specialists use various tactics to gain the attention of the media. … Read More

HARO – Connecting PR Professionals with Industry Journalists

As a small business owner you probably wear several titles -director of sales, marketing manager, PR coordinator – just to name a few.  As you work toward building media relations, you may struggle with developing fresh media contacts and/or pitching … Read More

How to Ace a Media Interview

After an impressive amount of pitching, your preferred media outlet has contacted you for an interview. This is an opportunity for your company to shine. You need to be prepared, knowledgeable and your company’s personality should translate well in the … Read More

Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children

Think about the two-year-olds that you know in your life. If they are like the two-year-olds that I know I am sure they are amazing little people. With limited attention spans, they are easily excited and just as easily distracted. … Read More

Choosing the Right PR Firm For Your Business

Choosing the Right PR Firm For Your Business

When looking for a public relations firm to represent you, it’s important to know what they can handle, and if they are the best fit for your business. Like any partnership or relationship communication is key to success. Asking your … Read More