The Challenge for Green Advertisers – 95% of Shoppers Consider Green but Only 22% Purchase Green

In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets. What does this mean to green-product advertisers? Are we not doing a good job of conveying … Read More

Eat at California Pizza Kitchen Today to Support Keep Norfolk Beautiful

We all like to eat. We all like to to do our part to support the environment. Here is a very easy way to accomplish both. By eating lunch or dinner today, Friday, December 3rd, at California Pizza Kitchen at … Read More

JASE supports the City of Norfolk’s Annual Arbor Day Tree Planting

Saturday, October 2, 2010 marked the 24th annual celebration of Arbor Day in Norfolk. Arbor Day represents Norfolk’s commitment to nurture and protect the environment while enabling residents to do the same. Members of the JASE team were proud to … Read More

Green Isn’t Everything – Good intentions don’t always drive purchasing picks

In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets. What does this mean to green-product advertisers? Are we not doing a good job of conveying … Read More