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  • Keep Norfolk BeautifulIn a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets.

    What does this mean to green-product advertisers? Are we not doing a good job of conveying the benefits of green products? Or are the green products just not available to those looking for them?

    NEW YORK – Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte.

    The study found that while 54 percent of shoppers indicated that environmental sustainability is a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report released today titled “Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights” and was based on interviews with over 6,400 shoppers.

    The study found that an interest in buying green extended across all age, income and education levels, with 95 percent of respondents open to considering sustainable products, and 67 percent of shoppers actively looking for them when buying. Yet only 47 percent actually found green products and just 22 percent actually purchased them.

    Get the full story from Adweek here.

    Environmental logo courtesy of our friends at Keep Norfolk Beautiful.

  • We all like to eat. We all like to to do our part to support the environment. Here is a very easy way to accomplish both.

    By eating lunch or dinner today, Friday, December 3rd, at California Pizza Kitchen at MacArthur Center, you will do your part by allowing CPK to donate 20% of your bill to Keep Norfolk Beautiful and Friends of Norfolk’s Environment. Simply print this flyer and attach it to your bill when you pay; you will feel great about going green!

  • Saturday, October 2, 2010 marked the 24th annual celebration of Arbor Day in Norfolk. Arbor Day represents Norfolk’s commitment to nurture and protect the environment while enabling residents to do the same.

    JASE team members at Arbor Day 2010Members of the JASE team were proud to attend the Celebrate! Trees program which unveiled its newest initiative in the Lafayette Park just outside the Norfolk Zoological Park. The event was held just beside the park at the Ernie Morgan Center located at 3500 Granby Street, Norfolk, VA at 10:00am. Lafayette Park is the city’s oldest park and has been around for over 100 years.

    Hosting the event were Mayor Paul D. Fraim, the Council of the City of Norfolk and the Arbor Day Committee. Council members included Theresa Whibley, Barclay Winn and Vice Mayor Anthony Burfoot.

    The Arbor Day celebration is held each year in the month of October to recognize the area’s prime planting season, October 15 to March 31. The cool weather conditions during this time allow for root establishment.

    In addition to the tree planting, attendees were given a free native tree seedling, free admission into the Virginia Zoo from 10:30am-12:00pm and nature activities for children.

    Exhibitors to provide tree planting and environmental advice included Elizabeth River Project and the Chesapeake Bay Foundation.

    This year’s Arbor Day celebration also included the dedication of the City’s second “Living Legacy Grove.” Living Legacy Groves use donations from residents and businesses to establish planned groupings of native trees and plants. The first grove was planted in Lakewood Park in March 2010 in partnership with the Elizabeth River Project and the Chesapeake Bay Foundation.

    JASE is a very proud supporter of Norfolk’s Annual Arbor Day Tree Planting, the Celebrate! Trees program, the Elizabeth River Project, the Chesapeake Bay Foundation, and Keep Norfolk Beautiful.

    JASE supports the City of Norfolk's Annual Arbor Day Tree Planting

    JASE supports the City of Norfolk's Annual Arbor Day Tree Planting

    JASE supports the City of Norfolk's Annual Arbor Day Tree Planting

    JASE supports the City of Norfolk's Annual Arbor Day Tree Planting

  • Keep Norfolk BeautifulIn a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets.

    What does this mean to green-product advertisers? Are we not doing a good job of conveying the benefits of green products? Or are the green products just not available to those looking for them?

    NEW YORK – Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte.

    The study found that while 54 percent of shoppers indicated that environmental sustainability is a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report released today titled “Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights” and was based on interviews with over 6,400 shoppers.

    The study found that an interest in buying green extended across all age, income and education levels, with 95 percent of respondents open to considering sustainable products, and 67 percent of shoppers actively looking for them when buying. Yet only 47 percent actually found green products and just 22 percent actually purchased them.

    Get the full story from Adweek here.

    Environmental logo courtesy of our friends at Keep Norfolk Beautiful.