The Benefits of LinkedIn B2B Marketing for Your Business

For B2B marketers building strong contacts and professional relationships are key to successfully executing marketing campaigns.  In the age of social media, many B2B marketers have found tremendous success in using social media as an avenue to reach their target audience. The … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VI [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ “As part of inbound marketing, you want to have a strategy [for LinkedIn] and start building connections. You’ll want to carry the connection off of LinkedIn and … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.III [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ Your 2nd generation LinkedIn friends trust you because you’re a friend of a friend. “[LinkedIn generation connections] build a trust bubble.” “I don’t pretend to know all … Read More