target audience

Do you know where your audience (the decision-maker) lives?

Did you know that 90% of top-level executives (the people that make a decision to buy from you or not) live on their email “regularly.” More than 60% of them are on LinkedIn, 55% on Facebook, and 40% on Twitter … Read More

Content Marketing is Gold. Gold baby.

“When was the last time you wrote that fun blog article? Two or three sentences and a photo–you’re gold.” Content marketing is too easy today. Photo. Video. Quality copy with SEO keywords. Google & Bing will love you. CHECK OUT … Read More

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Does LinkedIn fit in your social media marketing plan?

Is your small business active on LinkedIn? Although the thought of using LinkedIn is not as sexy as Instagram or Pinterest or SnapChat, the audience and numbers are still very attractive. Have you given LinkedIn a fair shake?

Weekly Recap from The JASE Studio, April 13-19 – I enjoyed our chat

Several people asked me last week about our weekly recap newsletters. Why talk personal? Why talk business? Why mix them in the same conversation? If you know me on any level, you know that JASE is my life and my … Read More

3 Reasons Why Your Lead Generation Initiatives Are Not Working

You will hear a lot about lead generation strategies in business. But it’s smart to figure out what works for your business in your industry. If you’re having difficulties and finding frustration in your results, here are few reasons that … Read More

5 Ways Blogging Will Lead Your Insurance Agency’s Marketing Initiatives

Think of your agency’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we … Read More

Conversation vs. Push Messaging to Social Networks

A solid social media marketing strategy is imperative if you’re going to dive into social communities like Facebook, Pinterest, Twitter, LinkedIn and Google+. When building that strategy for your business, don’t forget to include the conversation into your efforts. JASE … Read More

Online Marketing And Social Media Make Identifying Your Target Market More Challenging

The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago.   The pond … Read More

Do You Have Time for Social Media?

Do You Have Time for Social Media?

That’s like asking, do you have time for advertising? Or, do you have time for marketing? You may not think you do, but if your business is going to be successful then you need to make time. And since there are … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

How To Use Technology to Distribute Your Content

New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but technology makes small business owners winners. When it comes to marketing, technology provides your business with multiple different avenues … Read More

Create a Strategy for LinkedIn to Establish Business Perks

Some of the most recent business and social media studies are showing that companies that are active in social networks are growing faster than those with less or no activity. So what does that mean for your business? There are … Read More

Is Facebook the Wasteland Where Your Brand Goes to Die?

Being antisocial in a “social community” usually doesn’t turn out well on any level. JASE Social Media Marketing image credit: marketoonist.com

Small Businesses Need a Social Media Plan

Is your business among the 24 percent of small businesses currently using social media? According to a study featured in Small Business Trends, many small business owners don’t use social media at all while others plan on initiating social media … Read More

How Much is a Facebook Direct Message Worth to You?

Facebook recently announced a new test message service that allows Facebook members  to pay $1 to send messages to non-friend members. Currently, if you message someone that is not a friend or associated with you through your friends, the message is routed to the … Read More