CMOs Struggle To Manage High Quality Lead Generation – Can JASE Marketing Manager Help?

I read an interesting blog article recently from our buddies at Kuno Creative about Marketing Sherpa’s B2B Marketing Benchmark Study of August 2010, where they interviewed 297 CMOs. The study showed the greatest challenge facing CMOs is the generation of … Read More

Why Dedicated Landing Pages? What Do I Care About Inbound Marketing Results?

I wrote an article a couple of weeks ago equating your landing page to Major League Baseball’s closing pitcher position. Well a recent study published from Marketing Sherpa shows that of nearly 3,000 polled marketers, 92% felt that a dedicated … Read More