Does pay-per-click work?

Today’s business tip delves into PPC, Google searches, and Google’s revenue from search. We also talk about the new JASE digital media marketing packages that will surely wow-your-pants-off! Fill out the quick webform below and we’ll get the information to … Read More

#ExposureAgency vs #AdAgency – #mobile & #social

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Belmont House of Smoke

Belmont House of Smoke Partners with JASE Creative. Good things are coming in Ghent!

Belmont House of Smoke Names JASE Creative As Advertising Agency of Record NORFOLK, VA, MARCH 3, 2016: JASE Group, LLC is proud to announce a creative partnership with Belmont House of Smoke restaurant. JASE Group, a creative design, communications and … Read More

Does your brand stand the test of time, Generation Z time?

You control your brand, right? Well, kind of, but you don’t make the final determination. Your brand is how others perceive you. How do Generation Z’ers (18 year-olds) perceive you? How do Millennials (Generation Y) perceive you? Also, you’ve had some … Read More

Do you think the focus group is you?

Too many times we have to remind clients that they are not their target audience. Do you know the likes and dislikes of your target audience? “If I were a teenage girl, I would want to find out about our … Read More

Do You Have Time for Social Media?

Do You Have Time for Social Media?

That’s like asking, do you have time for advertising? Or, do you have time for marketing? You may not think you do, but if your business is going to be successful then you need to make time. And since there are … Read More

‘It’s Not Complicated’ Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team

The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups … Read More

Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney

The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron Johnson,  who was hired and fired from J.C. Penny after making  major changes to the brand … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

Creative Advertising in the Digital Age

“By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the-board changes in the habits of readers, consumers, and advertisers.” This statement, captured in the article “Daily Newspaper … Read More

What’s Next For Newspaper Reporters in This Digital Age

CareerCast.com ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected job growth were the major cause of the low ranking. For years we have … Read More

Create a Strategy for LinkedIn to Establish Business Perks

Some of the most recent business and social media studies are showing that companies that are active in social networks are growing faster than those with less or no activity. So what does that mean for your business? There are … Read More

Find Your Brand’s Selling Point and Sell It

Every business has a product or service that is loved by their faithful consumers. For Starbucks it’s a variety of specialty coffees, for Subway  it’s a variety of subs. The first step to marketing your brand is determining what your … Read More

How Does My Business Attract New Customers?

It can be a frustrating situation. You have a good product/service. You believe in yourself, but you aren’t doing the volume of business that you would like. In a slow economy this is a problem that many small businesses face. … Read More

Nars Cosmetics Uses Social Media Influencers on Pinterest for New Social Media Campaign

The make-up company Nars is planning to use Pinterest in a unique way to launch a new social media campaign. Nars has targeted three designers that have great success on Pinterest to create boards in an effort to launch the … Read More