Play Nice With Journalists for Better PR Results

One major aspect of public relations is media relations. The goal of media relations is to make sure that your message is delivered through the media to your stakeholders. PR specialists use various tactics to gain the attention of the media. … Read More

HARO – Connecting PR Professionals with Industry Journalists

As a small business owner you probably wear several titles -director of sales, marketing manager, PR coordinator – just to name a few.  As you work toward building media relations, you may struggle with developing fresh media contacts and/or pitching … Read More

How to Ace a Media Interview

After an impressive amount of pitching, your preferred media outlet has contacted you for an interview. This is an opportunity for your company to shine. You need to be prepared, knowledgeable and your company’s personality should translate well in the … Read More

PR Professionals Filter Through the Clutter with Newsle

Media relations management is an important aspect of a public relations professional’s arsenal of skills. Just as important as a perfectly crafted media release, is a PR practitioner’s relationship with the media. When pitching a story, it’s important to understand … Read More

Online Media Campaigns Offer Measureable Results

Extra, extra read all about it: the print media industry is on its last legs. Over the last decade, print media has seen a steady decline in readership and subscribers. In recent years iconic newspapers and magazines such as Newsweek, … Read More