PR Professionals Filter Through the Clutter with Newsle

Media relations management is an important aspect of a public relations professional’s arsenal of skills. Just as important as a perfectly crafted media release, is a PR practitioner’s relationship with the media. When pitching a story, it’s important to understand … Read More

Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children

Think about the two-year-olds that you know in your life. If they are like the two-year-olds that I know I am sure they are amazing little people. With limited attention spans, they are easily excited and just as easily distracted. … Read More