Avoid A PR Crisis With Transparency and Immediate Ethical Action

With three unsuccessful basketball seasons it was peculiar to see the Rutgers basketball team in the news. Unfortunately for Rutgers, the basketball news that quickly became national news was bad news for the University that would become a huge PR … Read More

Lip Synching at the Inauguration and the Public Relations Fail

By now you have heard the news about singer Beyoncé being accused of lip-synching “The Star Spangled Banner” at President Barack Obama’s second Inauguration. Unfortunately, in this post we won’t be able to help you determine whether the rumors are … Read More

Play Nice With Journalists for Better PR Results

One major aspect of public relations is media relations. The goal of media relations is to make sure that your message is delivered through the media to your stakeholders. PR specialists use various tactics to gain the attention of the media. … Read More

HARO – Connecting PR Professionals with Industry Journalists

As a small business owner you probably wear several titles -director of sales, marketing manager, PR coordinator – just to name a few.  As you work toward building media relations, you may struggle with developing fresh media contacts and/or pitching … Read More

How to Handle a PR Crisis Gracefully

No matter the industry, food service to fashion, a public relations crisis can happen to any business. Companies from Tylenol to Toyota have been hit hard in the media. While a media crisis may hit without warning, companies can positively … Read More

Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children

Think about the two-year-olds that you know in your life. If they are like the two-year-olds that I know I am sure they are amazing little people. With limited attention spans, they are easily excited and just as easily distracted. … Read More

Choosing the Right PR Firm For Your Business

Choosing the Right PR Firm For Your Business

When looking for a public relations firm to represent you, it’s important to know what they can handle, and if they are the best fit for your business. Like any partnership or relationship communication is key to success. Asking your … Read More