Social Media, and Buzz Words, and News Releases! Oh My!

With all the conversation surrounding social media many people forget about the classic and well-known approaches to public relations. Today there are many businesses that have found a great mixture between communicating with the media through social media and the … Read More

Play Nice With Journalists for Better PR Results

One major aspect of public relations is media relations. The goal of media relations is to make sure that your message is delivered through the media to your stakeholders. PR specialists use various tactics to gain the attention of the media. … Read More

Push the PR Easy Button for Your Business

One of my favorite commercials is the Staples “easy button commercial,” which features small business owners wearing many hats in their business. The commercial shows clones of the business owner working in various facets of their own business. I’m sure … Read More