iOS vs Android

More iOS or Android users in Hampton Roads?

What do you think? iOS or Android? Apple or Google? A recent Nielsen report shows there are almost twice as many Android users than iOS users in Hampton Roads. Perception versus reality can be a tough pill to swallow sometimes. … Read More

Radio and TV Are Most Popular Medias Among U.S. Adults

Did you know? Radio is more popular than TV according to Nielsen

When was the last time you actually paid attention to the data? Most times true numbers will surprise you if you look closely. Good thing you have us on your team to keep your marketing and advertising strategies in order. … Read More

July 4th by the numbers

July 4th weekend means a lot of grillin’, a lot of booz, and a lot of fireworks

Be safe this Independence Day holiday weekend. The JASE Studio is closed for the week to allow our team to spend time with their families and recharge. Please be careful during your celebration festivities so we can enjoy your smiling face … Read More

30-Second Ad Spot Goes for a Cool $1M During College Football’s National Championship

AdWeek is reporting that Nielsen showed an amazing 18.5 rating for ESPN during the 2015 College Football Championship game between Ohio State University and University of Oregon. To put that number into context, the previous most popular cable television program … Read More

Nielsen Survey Says Trust In Online Ads Increasing – How Is Your Business Adapting Its Advertising?

Nielsen recently released the results of a global survey in which they polled 28,000 online consumers in 56 countries. The survey was based on consumers’ trust in advertising and looked to measure what consumers thought of traditional advertising versus online … Read More

Latest Nielsen Report Shows iPhone 4S Was The Most Popular Smartphone Of Last Quarter

Apparently Apple’s iPhone 4S was the phone to have this fall. According to Nielsen’s latest report, 44.5% of people polled said they chose an Apple iPhone over any other smartphone, compared to just 25.1% in October of 2011. In addition … Read More

David & Goliath Win with Kia Soul’s ‘This or That’ [video]

For the second year in a row Kia, with the “This or That” ad, has been selected for Nielsen’s Automotive Ad of the year. Everyone has seen the Kia Hamsters and the creatively viral television and Internet commercial for the new … Read More

Women Rule Social Networking on Mobile Devices

Keeping in tune with our statistics on social media this week, Nielsen reports that women tweet 10% more than men from their mobile devices such as iPhone or BlackBerry. Does this surprise you? What does this mean for your business … Read More