Social Media ROI: Does Your Business Generate A Positive Return On Your Social Media Investment?

One question that gets asked of JASE all the time is, “Will my small business benefit from social media?” The answer we give people is not as straightforward as you might assume. Is social media a benefit for your business? … Read More

Amazon, Coca-Cola, Target: What Small Business Can Learn From The Big Brands

Establishing your brand is the first step to successfully marketing your business to consumers. As they say, imitation is the best form of flattery, and Entrepreneur created a list of the secrets of the top 10 brands. Get personal: Amazon- … Read More

Twitter for Small Business; Become a Local Celebrity

Today’s celebrities allow fans into their private lives more than ever before, that’s why I was not shocked to read that singer Chris Brown has more Twitter followers than Nike, Starbucks, Disney and Whole Foods combined. A great article from … Read More